Do you work on video
marketing campaigns? Think you could use some guidance on how to make
videos, master video marketing and learn all things social but aren’t
sure where to look for information?
These top video
marketing blogs will help you create better video content, increase
engagement, and improve profits.
Obviously, we couldn’t
set aside our own blog. Not only because we put a great amount of effort into
covering seasonal marketing tips, ways to enhance video distribution, and video
marketing tips for videos on various social sites.
Animator blog is THE
place to learn about all things video marketing, read experts tips on how
to make your next video campaign a huge success, and ask for advice.
MAKE SURE TO CHECK OUT
2. Wistia blog
Originally, Wistia is a
marketing platform for companies that want to integrate video into their business.
But Wistia is actually much more than that. These guys managed to turn
something not particularly exciting – video hosting – into an amazing topic for
conversation.
The Wistia blog posts are
always very well thought out and provide some excellent examples and visuals,
with the topics covering everything from the video marketing industry
as a whole to advice about blogging. The guys at Wistia pay special attention
to the topics on actual video production. Head over to their blog to learn what
camera to use for making video in-house and how the lighting affects the way
you look.
3. Vidyard blog
Vidyard provides a video marketing platform
that allows you to create interactive, live, and personalized videos. Their
blog focuses on plenty of in-depth topics that will help you think about new
ways to create and use videos in your marketing campaigns. You can also find
blog posts on internal communications, sales, and other related topics.
Our favourite part of the blog is the series called Chalk
Talk. Speakers would write an outline of their talk on a chalkboard and then
explain what this is all about. A great example of educational videos.
4. Vimeo blog
Turn to Vimeo when you want a platform to help you find, create,
distribute, and even sell your videos. These are a couple of sections to look
for on the Vimeo blog:
·
Some of the most productive and fun blog articles highlight the
staff picks for the best videos to watch and an analysis of why they have been
effective and engaging. You can find these in the Now Playing category.
·
Vimeo also has a Video School category with helpful
instructions to help you find and use the tools that you need to take and edit
your videos.
Both novice and experienced video marketing producers
can find helpful information on the Vimeo blog. You should particularly enjoy
this blog if you would like to produce videos as a product and not just a way
to promote your company’s other services and products.
5. Tubularinsights
Tubular Insights offers marketing insights and analytics that
can help companies grow an audience and improve video monetization. They also
share many of their own insights with the public on the Tubular blog.
Recent topics have included video marketing trends,
the importance of video insights, and examples of successful videos and video
sponsorship campaigns. If you want to sponsor videos as an advertiser or get
advertisers to sponsor your videos, you should regularly check the Tubular
blog.
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